Coca-Cola Sign

The vehicle in question is a historic Coca-Cola sign dating back to 1937. Manufactured during the era of the Great Depression, this single-sided metal panel sign boasts bold white lettering reading "Drink Coca-Cola" on a vibrant red background, with the logo 'Fountain Service' in yellow script above. Markings at its base indicate it was once the property of the Coca-Cola Company of Canada Ltd and was crafted in August of 1937. Recently purchased by the current seller in 2023, this iconic piece of American advertising history is currently up for auction with no reserve set, opening at $2,500. It's physically located in Wolfeboro, New Hampshire, in the United States.

Last bid: $2,500